this research examined two top online internet dating sites for usability eHarmony and Match.com. Users shared their experiences and perceptions for the two internet web internet sites in interviews and eye monitoring research ended up being carried out. The outcome had been intriguing and described problems with technology assisting connection that is emotional chemistry between users.
Presented by Catalyst Group
This research assessed two top online internet dating sites for usability eHarmony and Match.com. Users shared their experiences and perceptions of this two web internet web sites in interviews and eye monitoring research ended up being carried out. The outcomes were intriguing and described difficulties with technology assisting connection that is emotional chemistry between users.
Statement of Limitations This report summarizes conversations held with a complete of 16 individuals (8 eHarmony and 8 Match.com users). The feedback, quotes, and viewpoints in this document mirror just the views among these users and never those of eHarmony or Match.com Who were not themselves involved with this extensive research at all.
The intention for this report is to emphasize broad themes and provide insights as to exactly how these websites are utilized because of the users we talked to. The findings in this report mirror the views among these users which, while accurate with this populace, might not be representative regarding the population that is overall.
To guard the privacy for the users whoever pages have now been utilized in this report, we substituted the pictures that are main those from an image collection more often than not, as well as in other situations we blurred the images. All names and areas have now been blurred.
Goals and Methodology
That which was this project about? With ValentineвЂ™s time approaching we wished to see just what users looked at two of the very popular and heavily promoted internet dating solutions: Match.com and eHarmony. Fundamentally we had been enthusiastic about answering the after questions: just just exactly How effective are computer systems at helping users find love? Considering that the websites utilize various approaches to internet dating, ended up being one solution considered more advanced than one other? In that case, why? Just how do users determine possible matches? How can users gauge the relationship potential of the matches?
exactly What did we do? We recruited 16 users in four teams: 4 guys and 4 ladies who utilize each web site. All users had been between 30 and 40 yrs old All users needed to be active (for example. these had been spending users of either site), were currently searching for times, together with been on a minumum of one date via their web web site when you look at the month that is last. Users had been interviewed at workplace in new york or over the web utilizing WebEx and phone We asked all users who had been interviewed at Catalyst to attention track a Match.com profile we created. Males were shown a profile that is female vice versa. We then explored the users basic experiences of online dating sites and their particular experiences with your website they normally use. Next, users had been expected to log within their account and show whatever they would typically do in order to find matches, assess matches, then talk to matches. We were enthusiastic about their overall views associated with the experience that is dating their particular internet web web sites. Where users had utilized both web web sites, we had been enthusiastic about their observations that are comparative.
General Perceptions In basic, users told us that online dating services, including eHarmony and Match.com, come up short on their advertised power to make good matches that are romantic.
Especially, there was clearly small self-confidence in the concept of making use weblink of technology to restore ab muscles complex means of developing individual relationships. The straightforward kinds and crude matching techniques on these websites led numerous users to summarize that online dating services are most readily useful regarded as a pool of possible matches including some rough testing tools.